Collaborating to develop and launch
“Horses to Horspower - the Magic of the Mustang”
An Immersive Exhibit and International Educational Initiative
Mustangs horses are known for their wild spirit, intelligence, endurance, and resilience,
Mustang cars symbolize freedom and are known for their iconic design
with powerful, agile, and innovative engineering.
Mustang cars symbolize freedom and are known for their iconic design
with powerful, agile, and innovative engineering.
Our Mission
Horses to Horsepower is an ambitious cultural and educational project aimed at reconnecting individuals with the wild, resilient spirit embodied by both the Mustang horse and the iconic Mustang car. Horses to Horsepower bridges two iconic symbols: the Mustang horse and the Ford Mustang car both symbolizing freedom and strength, Through immersive experience, multi-media storytelling, interactive exhibits, educational programming, and special events, the initiative is designed to create meaningful connections while educating and inspiring community members of all ages from across the US and from around the world.
Horses to Horsepower is an ambitious cultural and educational project aimed at reconnecting individuals with the wild, resilient spirit embodied by both the Mustang horse and the iconic Mustang car. Horses to Horsepower bridges two iconic symbols: the Mustang horse and the Ford Mustang car both symbolizing freedom and strength, Through immersive experience, multi-media storytelling, interactive exhibits, educational programming, and special events, the initiative is designed to create meaningful connections while educating and inspiring community members of all ages from across the US and from around the world.
Join Our Mission
Whether you're a horse lover, car enthusiast, educator, student, or simply passionate about community, there's a place for you in our story.
Whether you're a horse lover, car enthusiast, educator, student, or simply passionate about community, there's a place for you in our story.
What We Are Doing
- Creating an immersive, multi-media, multi-sensory VanGogh-style, projection experiences with 360 degree projections and virtual reality.
- Develop and share educational curriculum and hands-on learning exhibits and activities
- Promote and generate support for local artisans and positive programs dedicated to
horse rescue, equine therapy, wilderness conservation, automobile restoration, and driving safety. - Collaborating on events including art shows, car shows, and community fundraisers to celebrate the mustang and to support the project and related causes.
The Horses to Horsepower Experience
Imagine stepping into an immersive room where walls come alive with projected imagery of Mustang horses running free. Watch as these powerful images gradually transform into the sleek lines and raw power of Mustang cars as they pass through the beauty of the western landscape. Our exhibits will tell the story of freedom, strength, and resilience while honoring the history and celebrating the champions and communities dedicated to preserving the mustang legacies—from horse rescue organizations to car enthusiast clubs.
Imagine stepping into an immersive room where walls come alive with projected imagery of Mustang horses running free. Watch as these powerful images gradually transform into the sleek lines and raw power of Mustang cars as they pass through the beauty of the western landscape. Our exhibits will tell the story of freedom, strength, and resilience while honoring the history and celebrating the champions and communities dedicated to preserving the mustang legacies—from horse rescue organizations to car enthusiast clubs.
- 360° projection-mapped environment
- Immersive audio design
- Interactive touchpoints
- Educational storytelling
- Community-focused narratives
The Mustang as Metaphor
Key Success Factors:
- Wild spirit
- Intelligence
- Resilience
- Strength
- Adaptability
- Freedom
- Community and Belonging (connection with the herd)
Key Success Factors:
- Simple, universal theme that allowed personal interpretation
- Low barrier to entry for participation
- Corporate partnership and foundation sponsorship provides essential "kindling” (content, media, materials, materials)
- Organic growth through champions and allies in each location
- Flexibility for local creativity and customization
- Relational approach mobilizing volunteers, families, businesses
- Community connection ("the village well")
- Rootedness and belonging
- Environmental consciousness
- Intergenerational engagement
- Archetype and identity that's inclusive and healing
- "Medicine" for the people
Horses to Horsepower Curriculum - Coming Fall 2026!
Complete K-12 curriculum exploring the history and culture of the mustang horses and cars. Includes lesson plans, activities, and classes.
Complete K-12 curriculum exploring the history and culture of the mustang horses and cars. Includes lesson plans, activities, and classes.
Mustang Curriculum Overview
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History & Culture
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Community & Service
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Coming Soon:
For Teachers - Classroom-ready lesson plans connecting history, science, and art through the Mustang story.
Aligned with state standards and adaptable for grades K-12.
Self-paced units with hands-on activities.
Engaging content for independent learners.
For Teachers - Classroom-ready lesson plans connecting history, science, and art through the Mustang story.
Aligned with state standards and adaptable for grades K-12.
- • Cross-curricular lesson plans
- • Assessment materials
- • Multimedia resources
- • Field trip guides
Self-paced units with hands-on activities.
- • Complete unit studies
- • Flexible pacing guides
- • Hands-on projects
- • Parent resources
Engaging content for independent learners.
- • Interactive workbooks
- • Research projects
- • Creative assignments
- • Digital resources
Horses to Horsepower Shop
Come back as new products are released periodically throughout 2026 and 2027!
Browse, order, and enjoy official Horses to Horsepower merchandise.
Come back as new products are released periodically throughout 2026 and 2027!
Browse, order, and enjoy official Horses to Horsepower merchandise.
- Horses to Horsepower Children’s Book
Delightful children’s book exploring the magic of the mustang. - Horses to Horsepower Activity Book
Activity book with puzzles, coloring pages, and educational games for younger learners. - Horses to Horsepower T-Shirt
Premium cotton t-shirt featuring iconic Mustang imagery. Available in multiple sizes. - Horses to Horsepower Cap
Classic trucker cap with embroidered Horses to Horsepower logo. - Horses to Horsepower Mug
Classic mug for coffee or tea with Horses to Horsepower logo. - Horses to Horsepower Water Bottle
High-quality, PBA-free plastic or glass water bottle with Horses to Horsepwer logo. - Limited Edition Horses to Horsepower Art Print
High-quality giclée print featuring original artwork from our immersive exhibits. - Horses to Horsepower Book exploring the Mustang story (Coming Soon)
Beautiful full-color coffee-table book exploring the histories of the mustang horses and cars.
Additional Resources - Come back to explore additional resources as they are released!
- Horse to Horsepower Heritage Trail
An interactive timeline and map of locations and unique learning opportunities throughout the US and abroad. for horse and car enthusiasts to benefit from educational travel, visit significant mustang horse and car heritage sites, and experience the magic of real mustang horses or cars in person - Documentary Video and FIlms
Enjoy documentary video and films exploring the history and culture of mustang horses and cars. - Horses to Horsepower Events Directory
Explore our growing Horses to Horsepower Directory of national and international special events for horse-enthusiasts or car-enthusiasts
Horses to Horsepower Artisan Gallery
Explore handcrafted goods from our featured artists and artisans.
Explore handcrafted goods from our featured artists and artisans.
Salty Pony Silver
Handcrafted jewelry and original artwork by a high-school-age entrepreneur from the Las Cruces area of New Mexico, who is also a competitive rodeo athlete with national ranking. Salty Pony Silver brings the spirit of the Southwest to life through stunning handmade silver jewelry and art, rooted in a deep connection to horses and the land.
Message from the Artist: “I'm a new silversmith who grew up in Rodeo, surrounded by horses and livestock, which have been a constant source of inspiration for my work. My love for the rodeo-ing lifestyle is reflected in the designs I create, blending the rugged beauty of the West with the elegance of silver and turquoise.”
To learn more visit www.saltyponysilver.com
Handcrafted jewelry and original artwork by a high-school-age entrepreneur from the Las Cruces area of New Mexico, who is also a competitive rodeo athlete with national ranking. Salty Pony Silver brings the spirit of the Southwest to life through stunning handmade silver jewelry and art, rooted in a deep connection to horses and the land.
Message from the Artist: “I'm a new silversmith who grew up in Rodeo, surrounded by horses and livestock, which have been a constant source of inspiration for my work. My love for the rodeo-ing lifestyle is reflected in the designs I create, blending the rugged beauty of the West with the elegance of silver and turquoise.”
To learn more visit www.saltyponysilver.com
Marked Out Leatherworks
Discover the artistry of a master craftsman dedicated to creating high-quality western-style leather goods that blend tradition with contemporary flair. From rugged duffles and elegant handbags to custom items like chaps and unique accessories, every creation tells a story of craftsmanship and passion that embody the spirit of the West. Indulge in the timeless appeal of leather that transcends trends and stands the test of time, designed for both functionality and style.
Message from the Artisan: "My Passion for being a leather artist started early in life, and I quickly started making bags at the age of ten. Over the years other things seem to take place of my craftsmanship, but the life and loss of my brother, and our love for rodeo renewed my passion for leather and making bags."
To learn more, visit https://markedoutleather.com
Discover the artistry of a master craftsman dedicated to creating high-quality western-style leather goods that blend tradition with contemporary flair. From rugged duffles and elegant handbags to custom items like chaps and unique accessories, every creation tells a story of craftsmanship and passion that embody the spirit of the West. Indulge in the timeless appeal of leather that transcends trends and stands the test of time, designed for both functionality and style.
Message from the Artisan: "My Passion for being a leather artist started early in life, and I quickly started making bags at the age of ten. Over the years other things seem to take place of my craftsmanship, but the life and loss of my brother, and our love for rodeo renewed my passion for leather and making bags."
To learn more, visit https://markedoutleather.com
Atelier of the Wild
Atelier of the Wild features handcrafted clothing constructed for comfort and longevity, thoughtfully created to be easy on the earth and easy on you.
Message from the Artist: "Atelier of the Wild's clothing is meant to be season-less, layered or paired back with the changing seasons. We only want to make what you need and nothing more. Once an order is placed we begin building the garment just for you. All trims sourced are organic or natural in origin. Our fabrics are chosen based on the impact they have on the Earth along with their strength and hand feel. The inside of our garments are clean finished with french seams or bound, leaving no raw edges. In the atelier we are building a library of utilitarian shapes that can be worn for specific purposes or for no reason at all."
To learn more visit atelierofthewild.com
Atelier of the Wild features handcrafted clothing constructed for comfort and longevity, thoughtfully created to be easy on the earth and easy on you.
Message from the Artist: "Atelier of the Wild's clothing is meant to be season-less, layered or paired back with the changing seasons. We only want to make what you need and nothing more. Once an order is placed we begin building the garment just for you. All trims sourced are organic or natural in origin. Our fabrics are chosen based on the impact they have on the Earth along with their strength and hand feel. The inside of our garments are clean finished with french seams or bound, leaving no raw edges. In the atelier we are building a library of utilitarian shapes that can be worn for specific purposes or for no reason at all."
To learn more visit atelierofthewild.com
Special Thanks to Our Growing List of Supporters, Collaborating Organizations, and Project Team:
© 2026 Horses to Horsepower. All rights reserved.
